Credits
Executive creative director
Senior creative retoucher
Senior client director
Senior client manager
Unilever "Cornetto global design" by Design Bridge
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Advertiser
Unilever and Wall's -
Sector
Food and Drink and Grocery food
Unilever is rolling out a consistent visual identity for ice cream brand Cornetto across all markets for the first time.
The design scheme is based on the creative idea "Making the moment", which is about inspiring spontaneous, lovestruck moments. The logo has been redesigned to keep its "creaminess" and fluidity, but simplify it to give a younger, fresher feel, according to Design Bridge.
Cornetto's parent brand is Wall's, which is known as Heartbrand internationally.
