The charity has been promoting legacy donations to its donors for the past 10 years using a mix of work done in-house and by agencies. The appointment of Watson Phillips Norman is part of plans to increase the focus on this method of giving through direct mail and online drives.
The agency was hired following a three-way pitch against Flourish and incumbent WWAV Rapp Collins.
WWAV Rapp Collins and Kitcatt Nohr Alexander Shaw, which were appointed to handle Unicef's 拢5m direct account last November following its move out of Tequila\London, will remain on the roster.
Unicef was an official partner of the 2006 FIFA World Cup. In May, it launched a World Cup campaign using the strapline 'Unite for children, unite for peace'. The activity included a broadcast featuring 15 World Cup players endorsing the charity.
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