Credits
Project
Creative agency
Creative director
Copywriter
Media agency
Media planner
Uncle Ben's "Ben's beginners" by Abbott Mead Vickers BBDO
-
Advertiser
Mars -
Sector
Food and Drink and Grocery food
Uncle Ben's, the Mars-owned food brand, has created a YouTube cooking channel as part of a campaign to encourage parents to cook with their children. According to the company, one in four British parents does not cook with their children. The activity, created by Abbott Mead Vickers BBDO, launches today (26 August) and is spearheaded by an online cooking show hosted by DJ BBQ.
