Credits
Creative agency
Executive creative director
Planner (creative agency)
Senior account director
Designer
UN Women NC UK "The humanity test" by JWT London
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Agency
J. Walter Thompson
UN Women NC UK and J Walter Thompson London recreated the reCAPTCHA 'human tests' that are commonly used by websites against spam bots to raise awareness of the 39,000 girls forced into child marriages every day.
requires users to prove their humanity by selecting pictures of brides, before revealing the child brides they overlooked and their stories. So far 72% of 8,806 people who have taken the test have failed it by not accurately identifying images of all brides. The campaign was created by James Hobbs and Jeremy Little.