The channel is being positioned as a younger, more energetic version of flagship UKTV pay TV channel Gold, as part of an overhaul of its entertainment portfolio.
Meanwhile UKTV Drama is to be renamed Alibi, reflecting its new crime focus.
The broadcaster, a joint venture between BBC Worldwide and Virgin Media Television, plans to launch the new channel in October. It will not join successful lads' channel Dave on the Freeview platform.
While Gold will move away from retro content to be a comedy channel, UKTV said the new channel will complement Gold and replace Gold+1 in the electronic programme guides.
A Richard and Judy prime-time show will be the cornerstone of the new channel's peak-time weekday schedule. It will also air recent BBC series, including Torchwood, Mistresses and Lark Rise to Candleford, movies and new commissions.
UKTV is also rebranding the rest of its portfolio, starting with the entertainment channels, before moving on to its factual and lifestyle channels next year.
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