UK takes three as Chileans win Media Lion Grand Prix

CANNES - The UK has picked up more Lions in the media category at Cannes this year than any other country, as the Grand Prix was won by Chilean agency OMD Santiago for its work on the beer brand Cristal.

The OMD Santiago campaign for Cristal, which was submitted in the Best Use of Television category, also won a Lion in the Young Adults category, making Chile the only country other than the UK to pick up more than one award.

From the UK, Mediaedge:cia, ZenithOptimedia and OMD all took home awards.

Mediaedge:cia took home a Media Lion for Best Use of Sponsorship for the "Get your eyes tested Ref!" campaign for Specsavers.

OMD's work for Apple iPod scooped a Media Lion in the Young Adults category, while ZenithOptimedia won an award in the High Net Worth Individuals category for HSBC.

Procter & Gamble was the only brand to make repeat appearances in the list, winning three Lions for campaigns in Japan, Lebanon and for the Pampers brand in Mexico.

The only prize won by the US was in the best use of newspapers category for Microsoft's "smart watch small space" campaign, by Universal McCann San Francisco.

However, nine of the 15 Media Lions were won by US-based multinational firms, including P&G, Apple, Nike and Frito Lay.

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