Less than half of adults think there should be a ban on TV
advertising of food and drink to children, according to a poll conducted
exclusively for Marketing, by Taylor Nelson Sofres.
Just 41% of respondents to the survey said there should be a ban on ads
targeted at kids, while 55% said there shouldn't be. Some 4% didn't
know.
Of those respondents that have children, 59% said that there should not
be a ban on ads to kids, while 38% would like to see one. Of those
without children, 42% thought there should be a ban, but 53% said there
didn't need to be one.
Younger people tended to support advertising to children, with 76% of
those aged 16 to 24 saying there should be no ban compared with 21% who
supported restrictions.
Those over 65 years old tended to be on the other side, with 58%
supporting a ban and 34% objecting to one.
ADVERTISING TO CHILDREN
Do you think there should be a ban on TV advertising for food and drink,
which is directly targeted at children or not?
Total 16-24 25-34 35-44 45-54 55-64 65+
Yes 41% 21% 37% 36% 42% 54% 58%
No 55% 76% 61% 57% 55% 42% 34%
Don't know 4% 2% 3% 6% 3% 4% 7%
Source: Taylor Nelson Sofres. For enquiries about PhoneBus, call 020
7868 6500
_1.jpg)
.jpg)
