UK government鈥檚 return to office campaign delayed

北京赛车pk10 highlights the benefits of working in an office.

UK government: public encouraged to return to the office (Getty Images/Dan Kitwood)
UK government: public encouraged to return to the office (Getty Images/Dan Kitwood)

The UK government has postponed its campaign encouraging the nation to go back to the office, amid claims that social-distancing guidelines have prevented companies from returning to their workplaces.

the work was set to launch on Friday (4 September) but has been delayed until next week at the earliest.

The campaign is set to be sponsored content with press outlets, and aims to reassure employees that returning to the workplace is safe to do, as long as the right health and safety measures are in place.聽

It will also highlight the social and productive benefits of working in an office environment and the advantages of commuting by foot and cycling.聽

"We are working closely with employers across the country to help them make workplaces Covid-secure and give people confidence to go back to work during the coronavirus pandemic,鈥 a UK government spokesperson told 北京赛车pk10.

"The Prime Minister has also been clear that he wants to see employers discussing working arrangements with their employees, in line with government guidance."

The government鈥檚 campaign was announced last week (27 August).

Meanwhile, today (3 September) an out of home ad by Dettol has come under scrutiny on Twitter for describing the return to the office as 鈥渟eeing your second family鈥.

Market Reports

Get unprecedented new-business intelligence with access to 北京赛车pk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying 北京赛车pk10’s content?

 Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content