±±¾©Èü³µpk10

Just over a third think the standard measure of spirits in bars is 25ml, while 7% beleive it is 35ml and 7% said 15ml. Nearly half of the 1122 people surveyed by OMD Snapshots for Marketing this week didn't know what the standard is.

The findings come as Bacardi-Martini is launching an initiative aimed at convincing bars to deliver 35ml servings of spirits instead of the usual 25ml (Marketing, December 5). Customers will pay 20% more for 40% more alcohol, and can gauge their intake more easily because a 35ml serving brings a spirit drink in line with a glass of wine or a half-pint of lager.

Along with new optics and staff training kits, Bacardi is supplying point-of-sale literature for customers. Industry self-regulator The Portman Group has applauded moves to give clearer information.

Drink measures
What is the standard alcoholic measure of a spirit served in a pub/bar?
15ml                 7%
25ml                37%
35ml                 7%

50ml 2%

Don't know 47%

Do you think there should be more or clearer information in pubs/bars as

to how big their measures of alcohol are?

Yes 74%

No 14%

Don't know 12%

For enquiries about OMD Snapshots call 020 7893 4124.