The AA figures, researched and compiled by the World Advertising Research Centre, predict that outdoor advertising is set for a 7% rise during the year while radio advertising expenditure will rise by 6.1%.
Other strong sectors will be consumer magazines and regional newspapers, up by 3.9% and 3.8% respectively.
Television, the second-biggest sector after press, is predicted to be up by 2.2%. The worst performing sector looks likely to be business magazine adspend, which should rise by just 1.5%.
The figures do not include internet advertising, which is expected to be the fastest-growing medium overall, direct mail and cinema advertising.
The AA said that the recovery, which began last year, will slowly gather pace during the coming 12 months.
"In the final quarter of 2003 total advertising expenditure, which had been in decline since the beginning of the year, started to recover. For the fourth quarter itself there was a real increase in total expenditure of 0.9% year on year and the AA anticipates that this recovery will gather strength during 2004," the association said.
Earlier in the week Andrew Brown, director-general of the AA, told Brand Republic: "The feeling is that this year we will see a growth figure that exceeds inflation."
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