UBM suffers as ad volumes crash

UBM suffers as ad volumes crash

United Business Media reported a 44% plunge in advertising volumes across its US high-tech division, CMP Media, following the events of September 11.

During the month of September ad volumes fell from almost 5,000 pages to just over 2500 as the effects of the terror attacks took hold.

Weekly titles were affected most, with Information Week recording a 51.9% dip in ad volumes and Internet Week slipping 65.7% compared to last year.

The drop in ad volumes across the division was lower than the business-to-business technology market as a whole, however, which fell 48.1% during the month.

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