As well as The Publican newspaper and website, United has bought related licensed trade titles Flavour and Pub & Bar, and the related events business.
The deal will be one of the last done by outgoing United chief executive Lord Clive Hollick, who is soon to stand down.
United paid cash to Quantum for the business, which United said generated £6.8m and made £2.2m pre-tax profit in 2004, based on an assumed overhead for the standalone business.
It will absorb the business within United Advertising Publications. UAP chairman Charles Gregson said: "These leading licensed trade publishing assets will give further breadth and depth to the range of specialist products available to UAP's business clients. The financial case is attractive and we have identified operating efficiencies and the opportunity to develop new and existing revenues streams."
Hiving off The Publican leaves Quantum and its venture capitalist majority owner ABN Amro with a range of titles and events including Media Week, Press Gazette and several other trade magazines
The Croydon-based company was first put up for sale by ABN Amro in November for an estimated £30m.
It was established in the early 1990s and grew after acquiring a number of titles from Emap in 1997.
In 2000, ABN Amro acquired its stake by supporting the management buy-out from then owner P&O.
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