This time the agency will target students by touring the Just Dance 2 disco bus – a modified flat bed lorry complete with a vibration sensitive LED dance floor, disco ball and 3k sound system – around University unions from 25 October.
Students will be able to trial the new game as well as win a range of Just Dance 2 merchandise, games and Nintendo Wiis.
The student activity will run parallel with an eight-city shopping centre tour promoting both Just Dance 2 and Michael Jackson: The Experience video games.
"Trial activity is key element of our marketing plans this year, allowing the consumer to engage and experience our brands and ultimately have fun, which is what our games are all about," said Ubisoft spokesperson Mark Slaughter.
"We have had some great feedback so far and will continue to trial the games in these environments to drive awareness and word of mouth."
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