LONDON - Tyrrell's Crisps is launching an on-pack campaign offering consumers the chance to win a Massey Ferguson Tractor or £25,000 cash.
The promotion, created by Toucan, is on shelf from July and is the first campaign to receive the ISPs accreditation seal.
By offering a tractor Tyrrells is aiming to highlight the quality of its product. Runners-up prizes also include wellington boots and Tyrrells selection boxes.
The Tyrrells campaign comes as rival Walkers Crisps launches the second wave of its Brit Trips offer. The marketing support includes a .
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