LONDON (Brand Republic) - Interactive TV gaming provider Two Way TV has inked a deal with MTV to supply the music video channel with enhanced music programming for its UK-based services.
The agreement includes the development of a number of interactive quizzes and video-based programmes for the MTV channels.
MTV-branded on-demand and scheduled paid-for games based on the music industry will be broadcast on Two Way TV鈥檚 24-hour interactive TV games channel on digital cable networks and ONdigital.