Two generations, same Spotify playlist: why marketers need to know Gen X to reach Gen Z

They might be separated by 30 years but the two generations have many similarities, says the Forsman & Bodenfors London cultural strategist.

by Aliya Gilmore

Sign in to continue

Sign In

Trouble signing in?

Reset password: Click here

Email: support@campaignlive.co.uk

Call: 020 8267 8121

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Subscribe

To receive full access to 北京赛车pk10's content including:
  • Unrestricted access to all The Information and The Knowledge content
  • Access to 北京赛车pk10's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from 北京赛车pk10's Best Places to Work
  • Regular data-led insight reports from 北京赛车pk10 Red, our new global insights and data intelligence tool

Subscribe now

Subscribe

  • Unrestricted access to our most popular content including the School Reports, Power 100 and Best Places to Work
  • Essential round-ups such as Movers and Shakers, Pitch Update and the Question of the Week
  • Leading insights from 北京赛车pk10’s award-winning editors

Explore options

Need to activate  your membership?

北京赛车pk10 Members

Marketing Society Members