Twitter is piloting a new ad format in the US giving brands the chance to combine their own and users' tweets in a carousel.
Dubbed the Promoted Tweet Carousel, it allows brands to curate multiple tweets within a single, swipeable ad unit that can include videos, images or text, according to .
However, brands will need explicit permission from users to feature their tweets in an ad.
Companies including Volvo and Disney have already started using the format.
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