Twitter reveals flotation plans with 133-character tweet

Twitter has set the financial markets aflutter with the confirmation that it plans to join the stock market, in the most eagerly-anticipated IPO since Facebook last year.

Twitter: confirmed IPO
Twitter: confirmed IPO

The social network revealed the news via a tweet from its official Twitter account, stating: "We’ve confidentially submitted an S1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale."

Twitter, which has over 200m "active" users, has been valued at $10bn by investors, though reports speculate that the IPO may see the business reach a value of up to $15bn. It has selected Goldman Sachs as its underwriter for the flotation.

In May,  Cynthia Gaylor, as its head of corporate development.

Earlier this week, Twitter further its commercial ambitions with the

According to research firm eMarketer, Twitter is expected to earn $582.8m in global ad revenue this year, rising to around $1bn in 2014. The growth has been driven by Twitter’s success on mobile, which is expected to provide more than half of its 2013 revenues.

Twitter has steadily increased the number of ad formats available to advertisers, including Promoted Tweets. It was also reported yesterday that Twitter has begun  with Twitter employees operating within Cadbury-owner Mondelez.

However, the business has also faced criticism over its approach to cyber-bullying. In July, it  after tens of thousands of users petitioned the social network following attacks on the woman who campaigned for Jane Austen to become the new face of the £10 note.

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content