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The campaign by RMG Connect involves populating various social networks such as Facebook, YouTube and Twitter with content from Sense.

The campaign creative revolves around people’s senses, asking people to identify how they use their senses in their everyday lives.

A Facebook page called Sensebook allows users to become fans, sense-tag their friends in photos which highlight different senses, provide status updates about their senses and participate in discussion forums.

Sensori is a Twitter feed that showcases all twitter updates or tweets that reference any of the five senses in real-time.

The agency has also created a dedicated microsite for Sense where the target audience can view and navigate between all the sites quickly and easily.
 
There will also be a Flickr and Youtube feed showing videos and images relating to senses, and a sense.org link which drives viewers to the Sense website.

Dave Woods, executive creative director at RMG Connect, said the challenge was to make people in the 18-30 year old age group aware of deafblindness.

"By using the social media sites where our target consumers connect with friends, we can set out on a fun mission to raise the profile of all senses on the web, which is traditionally all about sight and sound," Woods said.

"By instigating a light-hearted, interactive discussion, it's a shorter step to raising the more serious issue of having to live without two of your senses."

Alessandra Moscadelli, new media coordinator for Sense, comments: "Deafblindness affects 250,000 people in the UK, so it’s a hugely important issue. We want to raise awareness amongst people of all ages and backgrounds."