Lee joins from hospitality sales consultancy Maxima Training and Development, where he was director more than 11 years. Prior to that he was director of sales for Thistle Hotels, heading up the London and provinces region.
Lee replaces Samme Allen in the role, (SECC) in November.
Chris Morris, Twickenham Experience managing director, said: "James brings a powerful combination of strong management and leadership skills and proven first hand sales experience within the conference and events sector. James’s training background also provides an added benefit to the team here at Twickenham.
"With a keen eye for honing our sales skills, James will certainly complement our ambition to provide an excellent customer experience and grow our conference and event sales."
Lee added: "Joining Twickenham Experience is an amazing opportunity to be part of a fantastic team and to work with a superb venue. The facilities on offer here at Twickenham are second-to-none and I am looking forward to getting my teeth into our sales activities for the coming year, especially as the profile of the venue will increase even further in the countdown to the World Cup in 2015.
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