Twentieth Century Fox takes Spectre paraphernalia on tour

Twentieth Century Fox Home Entertainment, MGM Studios, EON Productions and Christie's teamed up to tour two Spectre-themed glass displays around the UK this week (15-17 February).

The glass displays contained the Aston Martin DB10 which featured in Spectre
The glass displays contained the Aston Martin DB10 which featured in Spectre

The glass displays, which contained a total of 15 items featured in the film, made their first stop in Glasgow, followed by Manchester, Birmingham and finally Cardiff yesterday (17 February).

Fans at each location were invited to step inside the displays to view their contents, which included the Aston Martin DB10, Bond’s iconic white dinner jacket, masks worn in the opening Day of the Dead scene, and the metallic nails worn by henchman Hinx.

There were also opportunities to view James Bond Spectre – The Auction on interactive screens. 

The tour culminates with a live auction at Christie's in London today (18 February), where ten of the items will go under the hammer. Another 14 items from the film will feature in an online auction from 16-23 February. 

The acitivity sought to promote the release of Spectre on Digital HD and Blu-ray later this month. 

Agency Premier worked with the companies to deliver the tour, which covered 1,000 miles. 

More:

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now