Twentieth Century Fox "Assassin's Creed: leap of faith" by Channel 4 and The Outfit
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Advertiser
Twentieth Century Fox -
Sector
Media / Entertainment Brands and Film brands -
Exposure
United Kingdom
Channel 4 has screened a world first, a live stunt never before attempted during a TV ad break, in homage to the "leap of faith" performed by Michael Fassbender's character in the movie Assassin's Creed.
The activity aired at 9.10pm during Channel 4 drama Humans on Sunday 18 December.
Stuntman Dave Grant jumped almost 100 feet in free fall at a speed of over 50mph live on air, to promote the movie's UK release on 1 January 2017.
The event was negotiated by 4 Sales, Vizeum and Twentieth Century Fox.
