The BBC is upping its quota of independent productions with the corporation being ordered by Tessa Jowell, the culture secretary, to use and foster home-grown talent and the independent production sector with its latest offering BBC Three.
Taking the title of independent executive, Bedell will join the BBC in April. She is currently executive director of the RSC Enterprise, and was formerly managing director of television production company Chrysalis Entertainment.
She will report to director of television Jana Bennett and is charged with championing the interests of the independent sector within the BBC, as well as being the main point of contact for independent production companies.
Bedell has an extensive background in television, winning a Bafta in 1990 for her work on 'Clive James on the 80s', and in 1997 for 'An Evening with Lily Savage". She worked for BBC Television from 1988 to 1992, during which time she produced BBC One's New Year's Eve programmes with Clive James.
In 1994, she set up Watchmaker Productions, an independent company, with Clive James and Richard Drewett, which she sold to Chrysalis in 1998.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .