TV show BingoLotto hosted by Ulrika Jonsson collapses for a second time

LONDON - Lottery TV game BingoLotto has entered administration, following its relaunch last month.

TV show BingoLotto hosted by  Ulrika Jonsson collapses for a second time

BingoLotto, hosted by Ulrika Jonsson, launched on Virgin 1 on 13 September, but parent company Intelligent Gaming Solutions (IGS) has cancelled the show due to poor gamecard sales.

In March, the company announced it would be relaunching after securing an exclusive distribution deal with Tesco.

BingoLotto, a mix of lottery, bingo games and entertainment had previously folded in 2008 just six weeks after it initial launch.

At the time, IGS blamed the collapse on its failure to secure a large-scale national retailer partner.

 

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