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Now TV has opened a pop-up roof terrace where visitors are encouraged to ditch their clothes to promote the launch of the Now TV Combo, a contract-free TV, broadband and calls bundle.

The terrace was opened after research by Now TV found young Brits to be the "no strings" generation who avoid being "tied down".

Potential visitors are requested to embrace their contract-free "now you can" outlook by pre-registering their interest via .