The campaign, which breaks in April across TV, radio, digital and outdoor, highlights the power of technology in making it easier for people to pay for their TV Licence.
The work replaces the 'Talking Sofa' campaign, which ran for two years.
'Circuit City' will be the first campaign featuring TV Licensing's revamped identity. It is the first time the trademark has been revised since it was registered almost 20 years ago.
The ads, created by Abbott Mead Vickers BBDO, will also highlight the various ways consumers can pay for a licence, including recent innovations such as setting up a direct debit on line and receiving an e-licence.
Peter Kirk, marketing manager for TV Licensing, said the campaign highlighted how hard it is for licence fee-evaders to hide. 'Our database is a powerful tool in catching people who are not buying their licence and this is a modern campaign that we hope will be received well,' he said.
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