Proximity has handled the activity since 2002 and is repitching for the account.
The Omnicom agency's current contract was due to end in 2015 but TV Licensing extended it for a further 18 months.
The process is being run by the BBC’s procurement team and was published in the Official Journal of the European Union.
Last year BBC TV Licensing ran a competition for animation students to illustrate some the most bizarre excuses people have made for not paying their licence fee (above). It was created by Red Bee.
A spokesman for TV Licensing said: "TV Licensing is currently undertaking a procurement process for a marketing and print services contract, to begin in 2018.
"We regularly review all contracts to ensure best value for money for licence fee payers and we will be running a fair, open and competitive procedure. Since 1991, costs as a proportion of income have halved, down from 6.2% in 1991 to 3.1% in 2015/16."
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