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AMV BBDO has created a spot that promotes the TV Licensing website and the different ways people can pay the fee.

Featuring the strapline 'Whatever's easiest for you', the campaign started this weekend with a TV ad called 'Busy'.

The ad features a multi-tasking mum who mistakenly serves up the wrong food to her hungry baby and the family dog, highlighting the ease and speed of online payment for those with busy lives.

A second TV ad, highlighting how the fee can be paid for in instalments, will appear in June and radio trails will start on 28 May.