TV contra for Capital Gold

Challenge TV is to launch two free to play interactive television games The Price Is Right and Fort Boyard in early November.

The Capital Gold Network has teamed up with The Biography Channel in a promotion and sponsorship contra deal to drive awareness of the channel's 'Music Month' output for November while providing Capital Gold Network with a TV presence as sponsors of a series of music Biographies.

The Biography Channel's series of music biographies, will include portraits of Paul McCartney, David Gray and Ozzy Osbourne.

There will also be a promotion of the Music Biographies series on Capital Gold, which will involve a competition on David Jensen's Morning Show, 'Rock the Globe', giving listeners the chance to win tickets to see artists perform live in key destinations around the world.

Jensen's show is also hosting a month-long, Biography Channel-sponsored feature called 'The Story Behind the Song', using Gold's audio archive to allow listeners to hear the likes of Sting and Elton John talk about the inspiration behind their most popular tracks.

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