TV Choice reported a circulation of 1,369,088 against What's On TV circulation of 1,318,093 for the July-December 2008 period. Both titles' circulations slipped period on period by 1.8% and 2.1% respectively in a sector that saw an overall decline of 0.8%.
Radio Times managed to grow its circulation, climbing 1.4% to 1,023,255 period on period, but is down 2.9% year on year.
IPC title TV Times held on to the fourth spot with a 1.9% boost in sales period on period to 343,226.
IPC's TV Easy retained fifth place with 212,419 but suffered a fall of 8.2% period on period and 16.6% year on year.
Circulation of Hachette Filipacchi's Inside Soap dropped 3.5% period on period to 188,273, while IPC's TV & Satellite Week dropped 2.4% to 183,906 copies.
H Bauer-owned TV Quick remains in eighth place but suffered the biggest fall period on period, down by 10% to 167,507. It is also down 20.8% year on year.
In contrast Hachette's All about Soap saw the biggest increase period on period, rising 7.8% to 113,436 and jumping from 11th place to number nine. It overtook IPC's Soaplife, which saw a rise of 2.5% period on period and 9.6% year on year to 112,275.
Bauer's Total TV Guide dropped from ninth place to 11th despite a 1% climb during the period to 111,221.
Viligan's TV Now!, which only reports annually, has declined 9% year on year to 30,326.