In times of slim budgets, GSK weighs in with £1-a-day weight-loss pill campaign
Few big TV advertisers spent more during May than they did last year. But GSK was up 29% year on year and was among the top 10 TV spenders.
The ironic reason in these times of slimmer budgets was its promotion of new weight-loss capsule Alli.
Over 2,000 30-second spots have been bought since the ad broke at the end of April, with GSK spending £600,000 on TV alone advertising its £1-a-day pill.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.
Find out moreGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now