He'd been employed by Red Letter Days as sales and marketing director following the company's takeover by Dragons' Den stars Theo Paphitis and Peter Jones and he wanted me to come in and restructure the business.
In my first meeting with Peter and Theo and their team, I presented our strategy for business development and it was a real eye-opener that people actually had meetings where decisions were made there and then.
From that day on, I never left a meeting without making sure everyone felt they had been listened to and that decisive steps had been taken.
Feature
Turning Point: Sarah Perry, director of category sales, Platform-A
My career turning point was...in 2006 when I received a call from Zachary Soreff, an ex-colleague from Elle magazine, while I was freelancing in media sales.
