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Turning Point: Paul Soanes, Group business development director, Promotion Space Group

My career turning point ... came a couple of years before I sold my business Brandspace, when I spent the evening with Steve Hughes, the chief executive of Promotion Space Group.

Paul Soanes, Group business development director, Promotion Space Group
Paul Soanes, Group business development director, Promotion Space Group

He was on his way to catch a train, and what was supposed to be a quick 30-minute meeting turned out to be an all-nighter.

We kind of knew each other before as we had followed similar paths in the industry.

We met at the George Club on Mount Street and shared a glass of wine. Notwithstanding, it might have been a couple of bottles. That night we found out we were interested in each other's business.

Steve told me about the benefits of being part of a large business.

Later he raised the private equity to acquire Brandspace. It all started from that glass of wine.

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