Feature

Turning Point: Karen Wall, London Lite

The turning point in my career... was in 1999, when I was working at Northcliffe Newspapers in the group marketing department.

Karen Wall: chief operating officer, London Lite
Karen Wall: chief operating officer, London Lite

Metro had just launched in London. I didn't read a paid-for newspaper and Metro filled a dreary commute and provided a perfect round-up of the news.

I spotted an ad for a marketing manager at Metro and, while I didn't have the skills or experience, I applied. Mike Anderson had just joined the company and, after a grilling in my second interview, I was offered the role as a media executive, working in marketing.

I've built my career at Metro and enjoyed developing the brand and communicating the value of Metro's urbanite audience. More recently, I've taken on more responsibilities and my next challenge is applying 10 years' Metro experience to London Lite.