Turning Leaf winemaker Stephanie Edge has teamed up with culinary artist Esther Röling to combine their individual expertise in the worlds of wine and food.
The pair have created bespoke seasonal recipes matched to each of the five wines in the Turning Leaf portfolio – Chardonnay, Pinot Grigio, Cabernet Sauvignon, Pinot Noir and Zinfandel.
Each recipe has been developed to highlight the aromas and complexity of flavours found in Turning Leaf wines.
The activity is being supported by an integrated marketing campaign targeted towards premium wine consumers, which will encompass advertising, PR, digital media and trade marketing.
Advertorials featuring the recipes will run in national weekend supplements and food and drink lifestyle magazines over the course of the year. The advertisements feature a "quick response" barcode for smart-phones which takes the user directly to a mobile optimised website.
In addition, a stand-alone UK-facing website will include the recipes, videos of Edge and Röling creating each dish, and a wine and food matching tool. Point of sale kits will be available for retailers in the impulse and cash and carry sector.
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