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The Turner Ad Sales operation, which generates revenue for Cartoon Network, Boomerang, Toonami, Cartoon Network Too and Turner Classic Movies, is to be rebranded as Turner Media Innovations.
Simon Cox, vice-president of entertainment ad sales at Turner Ad Sales, will lead the new division. Under the restructure, group account director Ian Dowds has been promoted to sales controller and will take responsibility for day-to-day running of the sales side of the business.
Group account directors Andrew Mallandaine and Rae Adam – who previously, along with Dowds, headed sales teams in the division – will both have the new title of client services director.
Cox said the restructure came at a “challenging time” for the industry, although he denied it was prompted by the potential loss of millions of pounds’ worth of advertising revenue from junk food clients on its children’s channels, if Ofcom goes ahead with its proposed ban.
Cox said that the driving force behind the changes was the demand from clients for sales operations to become closer to their businesses and offer a far broader range of services than selling 30-second spots.
He said the move would boost Turner’s drive into digital services, such as broadband and mobile, as well as explore new opportunities in areas such as advertiser-funded programming, channel sponsorship and retail promotions.
“I really believe we have reached a turning point in the business,” said Cox.
He added: “If all we were doing was putting a new name on the door, this wouldn’t work. Our job is to become closer to clients’ business and help them navigate all the opportunities that the new media world offers.”
Under the restructure, Jennifer Burgos, director of sponsorship and promotions, and Karl Anderssen, director of sales operations, will continue to report directly to Cox.