With a wider catalogue of film titles ranging from Any Given Sunday to Caddyshack, the channel will debut a more contemporary on-air look. A new series of idents focuses on viewers' reactions to film, capturing the emotive experience of great cinema. A separate set of idents celebrates famous film quotes.
Online, TCM launches a new website for film lovers across the country. www.tcmuk.tv will deliver film features, video clips and a weekly blog, alongside listings and one of the world's largest film databases to follow in July.
In tandem with the channel's re-brand, TCM will launch Capture Your Classic, a digital marketing campaign that invites viewers to upload recreations of five famous films scenes onto www.tcmuk.tv. The best user generated content will be seeded out across a range of social networking sites.
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