Turner Broadcasting System is axing its entertainment channel TNT
to concentrate on its core strengths of classic films and cartoons.
TNT will go off air from 30 June and be replaced by Turner Classic
Movies, the film channel launched last October. Last year, Turner added
drama series, music and wrestling programmes to TNT to differentiate it
from TCM, which became its classic film channel.
Dee Forbes, sales director at Turner Entertainment Networks, said: ’We
are the first to say that general entertainment is pretty saturated and
going forward with digital you have to have the strongest programming to
maintain audiences.’
In line with the broadcaster’s strategy of focusing on its cartoon and
film programming, Turner is extending its children’s programming with a
new cartoon channel called Boomerang.
Boomerang will feature old cartoons from the Hanna-Barbera library with
classics such as Yogi Bear, Top Cat and Hong Kong Phooey. The new
channel will broadcast from 6am until midnight seven days a week and be
available along with the Cartoon Network and Cartoon Network Plus on Sky
Digital.
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