Imagine for one minute the thought process that may have gone into conceiving this tawdry bit of film: "hmm American brand.... peanut butter has got nuts in it... Eureka! 'Americans are nuts!'"
Perhaps anti-Americanism is accepted in some quarters as the last bastion of acceptable xenophobia in this country, let alone rehashing time-honoured stigma about mental health. But packaging such drivel in this kind of animated form just leaves me with a bitter taste that no amount of butter, sugar and palm oil could salvage.
Brand: Skippy
Agency: BBDO
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