Kate Magee thinks Samsung’s ad is not up anyone’s street: "This is the video version of those ‘inspirational’ office posters. It’s chock-full of meaningless phrases and clichéd shots of ‘cool young people’ laughing. Worst of all, the voiceover sounds like a cheap game-show host."
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.
Find out moreGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now