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Like every selfish non-parent, I'm all in favour of a less obtrusive pram, and there’s a certain logic to depicting Micralite’s strollers as being "invisible".

But pair these slightly spooky, mysterious shots of floating children with Generic Sad Piano Film Trailer Score #647, and it’s difficult to escape the sense that these poor infants have died and are ascending to heaven.

Brand: Micralite
Title: Fly
Agency: Isobel
Client: Samantha Donnelly, brand marketing manager

Some of the best sad piano music/dead children combos

Manchester by the Sea

The Lovely Bones

Ordinary People