"I would argue that being ordered around by a child make the chefs at the restaurant chain look like a bunch of patsies. The idea of having a little boy play the head chef in a kitchen might appeal to an audience of eight-year-olds (or perhaps that is the target audience?), but even younger viewers would expect a better script and more convincing acting."
Feature
Turkey of the Week - JWT London, Harvester
Anne Cassidy doesn't think JWT London's "junior chef" commercial does very much to improve Harvester's image: