Shona Ghosh finds Iceland's Christmas ad painful viewing.
Iceland has been somewhat outgunned by Marks & Spencer when it comes to introducing a Mrs Claus character, leaning uncomfortably on the trope of stay-at-home wife washing up and looking after the reindeer (and reindogs). It would have been more fun to see the concept injected with a bit of fizz.
Brand: Iceland
Title: The Claus family
Agency: Karmarama
Client: Alison Laverick, head of marketing
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