Life is busy. As this ad shows, we're all off doing something energetic like cycling or rock-climbing or skiing. But should life really be about drinking a powder mixed with water?
The cutaways from activities to real food, then back to a fun life, and then to someone drinking Huel, are cluttered and confusing, even if – as the voiceover says – "over 25 million meals" have been sold.
The fast-paced soundtrack and a voiceover explaining the product's cheapness just add to the low-grade feel. Huel clearly wants a quick hit by telling the nation that it’s cheap and easy to down one of its powders and get on with your day.
Brand Huel
Agency And Rising
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpeg)
