An emoji for condoms?
Brand: Durex
Title: #condomemoji
Agency: Havas London
James Swift thinks Durex’s new campaign is a bit limp: "Teens have created a rich language with a limited number of emojis, so if they’re not talking about condoms, it’s not because they’re crying out for an emoji. If you want to see how comfortable teens are with condoms, just search for ‘#CondomChallenge’."
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpeg)
