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Brand: Calvin Klein
Title: Spring/summer 2016
Agency: In-house
Client: Melisa Goldie, chief marketing officer

Gurjit Degun is shocked that anyone would even dream up the idea of poking a camera up a young woman’s skirt to promote underwear in the first place: "Calvin Klein has never been shy in getting its pound of flesh on billboards – and as such perhaps cannot be expected to be a beacon of progressive advertising – but this is bordering on pornographic. Not cool, and frankly irresponsible."