Bodyform's campaign to create period emojis is this week's turkey.
Brand: Bodyform
Title: Femoji
Agency: Abbott Mead Vickers BBDO
Brittaney Kiefer is all for erasing the stigma around menstruation but thinks this Bodyform work has "stunt" written all over it: "Emojis are not enough to start real conversations, especially when they play to stereotypes by coming in all pink and depicting a crazed, two-faced PMS sufferer."
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to 北京赛车pk10.
Find out moreGet unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now