The print, outdoor, digital and direct marketing push, by tourism marketing agency Fox Kalomaski, is being launched after a number of airlines, including British Airways and Jet2, expanded their capacity to Tunisia.
The campaign, which breaks this weekend, features the strapline ‘The jewel of the Mediterranean'. Ads will communicate four major themes – beaches, adventure, luxury and history – to appeal to young couples, the grey market and families.
Anissa Ramoundi, director of the Tunisian National Tourist Office, said: "I am confident that the new campaign will continue to help us achieve our marketing objective to increase significantly the number of British and Irish visitors,"
The campaign will run in the UK, Ireland, Denmark, Norway, Sweden, Finland and The Netherlands.
Media-buying for the campaign is through Total Media, and implementation outside the UK and Ireland is by Gyro:HSR.
.jpg)
.jpeg)
