Experiential agency Out of the Blue has been brought in to produce the tour.
Beginning in Brighton today, a sampling team known as the ‘Tuaca Riders’ will be travelling across the UK in a Tuaca van, visiting 19 towns over the next eight weeks.
The activity will target snowboarding and surfing enthusiasts, following its sponsorship of the Relentless Boardmasters Festival, and the Free Sports on 4 Freeze Festival in 2009.
"Although Tuaca’s roots will always remain in Brighton, we are looking forward to bringing a free taste of Tuaca to the UK and exposing the brand to new consumers in our key regions," said Charlotte Ashburner, senior brand manager at Tuaca owner Brown-Forman.
To leave a comment and let us know your thoughts.