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TSB has released its first TV ad since being spun off from Lloyds TSB at the end of 2013. Joint created the spot, which opens by declaring that TSB "isn’t like other big banks". TSB, it states, uses its funds only to give mortgages and loans to British people and businesses, who can then invest in the community. Meanwhile, an animation shows a couple borrowing to renovate their home and hiring builders to do the work, illustrating the cycle of money. The work was created by Damon Collins and directed by Marc Craste through Studio AKA.